Social Media as a Tool

socialCheck out our facebook page! has always inspired me to check out a company’s facebook page and maybe even buy their product.” said nobody ever.

I feel like most people think of social media as another advertising tool.

It’s a great way to squeeze your message in alongside your audience’s other interests. “They’ll be checking facebook, and right after Aunt Suzie’s photos, they’ll see our advertisement! Ooh hopefully we get likes!” “Let’s pay to have our tweet promoted so that everyone can glaze over it as they look down their feed! It’s going to drive sales!”

Bleh, I don’t think that’s the best way to use social media. Here’s a story of one way that I think is better: Continue reading

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Is Mobile About Convenience?

mobile_sketch“I should check my bank account,” I thought to myself as I pulled my phone out of my coat pocket, waiting for the red light to change. It’s easy to start, and, depending on my speed of the hardware and the connection, easy to finish. Is it easier than a desktop? Is that the point of mobile?

For example, I enjoy Twitter, but it’s exhausting to open a browser and log in. Especially considering I could just open the app on my phone and skip all the login business. It’s also a more comfortable option when in a public setting. Another convenience? Is that all that mobile is about?

I think it started that way. I don’t think that’s where it stops. We’re still in the awkward growing pains of mobile tech. Especially when it comes to business. It will all be sorted out eventually and I wonder what things will be like then.

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Video: Forty in Four

Over the summer I made a video showing my commute home. It was more an exercise than anything else. I know it’s a little long and I won’t be hurt if you don’t watch the whole thing. It runs at ten times actual speed, but anything faster and it was just a big blurry mess. Watching it makes me miss summer. Everything is so green compared to the view out my window now! Here it is:

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UX: Is The Help Button Extinct?

The Help Button was a staple of interface design for a long time, but is it time for it to disappear? Have we reached a point where it’s fair to expect that users will be comfortable with any interfaces we present to them?

How do you use a new website, app or program? Do you read the manual before proceeding or do you just dive right in? If you are searching for socks on a retailer’s website, do you click the clothes category or the shoes category? What if you are wrong? No going back! It’s too late! Ok not really: you just go back and try again. And that’s how I learn new software, websites, apps, the buttons on a car, my home’s thermostat, etc..

So if we can simplify an interface design by removing that old fossil The Help Button, let’s do it. Except that it looks like many people already have:

Twitter
iBooks
Google
iOS App Store

 

There are exceptions to every rule however. When an application is really complicated like editing software, fancy email clients or even powerpoint, I think The Help Button is more than welcome. (However, I’ll still just click things until stuff works the way I want anyway.)  Another understandable reason may be that the user’s interaction is critical, like an assessment. (Though if someone needs help with something critical, perhaps it’s just a poor design in the first place.)

But whenever possible, reducing elements can really be helpful to a user by simplifying their experience.

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Responsive Design is An Answer

Mobile sites suck. Viewing a normal site on a mobile device, even an iPad, sucks. Responsive design is an answer to this problem. As phones and tablets get faster and more powerful and as they become more widely-used, no one will want to wait to check out a site when they get home. Or they may not even have that option.

Just recently I was out with my family and we were trying to check the hours of a restaurant and then check the menu. It was so difficult to do because the site was a normal site. I had to pinch-zoom and try to find the information and it was horrible. I eventually found what we were looking for, but could a typical user? Would they even want to?

My site is responsive, mostly because how could I talk about why this stuff is important and not practice what I preach right? The point of this is to ensure legibility and usability across multiple devices. There are so many ways that people can view content now and it’s really best to make it simple for your target audience.

You can view the adjustments that are made on the fly by re-sizing or changing the orientation of your browser. See for yourself.

At first glance it seems it’s just a matter of resizing, but it’s more than that. Font sizes, image sizes/display, column layouts, or even entire design can change.

Seems daunting, but the good news is that it’s becoming more and more simple to do this. Would you like to know more?

And if you don’t want to worry about the technical mumbo-jumbo, here are some other really great examples of responsive design: http://mediaqueri.es/

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Old Friends

Last summer I spent some time with my peers working on some ideas for graphical user interfaces (GUIs) and these are some shots from one of my experiments:

There’s often value in revisiting your past work.

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Evernote is Evermazing

“Where did I put that note?” Has this ever happened to you? Recently I wrote an article about cloud storage and mentioned Evernote. That’s because Evernote is a pretty great example of how cloud storage can increase your productive by simplifying things. This isn’t an advertisement. It’s just a really great product that you should check out.

I’m able to take notes on any of my computers, my iPad or my Android phone and also view them on any of those devices without copying any files myself. For example, I was in a meeting recently where I was taking notes on a laptop and the meeting ran so long that, without my charger cable, my laptop’s juice expired. We eventually started discussing things that required me to have my notes, so I just grabbed my phone and read them from there, making any additional notes along the way. There are even more fancy shmancy things you can do with Evernote, but I usually just use the basics and it works great.

There are some possible privacy concerns. Your files are on the cloud, so if you any work that must remain confidential, maybe you should avoid Evernote for those. Just to be safe from malicious unclean cyber snoops and Big Brother.

So you can continue wasting your time searching for where you put that note, or you can try out Evernote so you have more time for your game of Pocket Planes.

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Learn to Love the Cloud

So I started my morning with a corrupt source file. That’s always great right? I had been working on a file and it was freshly saved before I put the computer to sleep yesterday. This morning when I woke the computer up, it was stuck in some sort of awful, loud-fanned, black-screened boot-up loop so I had to force a restart. I guess that’s what corrupted my file and thus filled me with rage.

I should have saved what I was working on in a folder that was being synced with a cloud service (like Dropbox) and that way I’d have an automatic backup (or five). But, silly me, I had faith that my computer would boot up normally. I hadn’t closed Photoshop from the day before so maybe that’s what corrupted the file. Honestly, I’ll never know why the file was corrupted, but had I saved to the cloud, I’d have been as right as cloudy rain.

I love cloud storage. I use Evernote, Dropbox, Wunderlist, iCloud, Steam Cloud, Google everything, and probably others that I can’t think of right now. All those services back up files to the cloud and so I’ve got access to them wherever I am, on whichever computer or device I want to access them on. And they synchronize and update all by themselves! It’s fantastical.

I know some people are concerned that horrible, malicious hackers are probing through their files. So maybe don’t store the most sensitive information on the cloud if you feel unconfident in a cloud service’s security. Though I could probably gleam more about you from digging through your trash can, but that’s certainly less convenient than me learning to be a super computer hacker spy and stealing your amazing secrets that way.

Cloud storage is awesome. Embrace it. Clouds are soft and huggable after all.

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Eagle Eyed Update from Nerdville

So a friend of mine was on his way to visit my house and needed directions. (My home’s address still isn’t in google maps (too new I guess) and so he was unable to use his android phone’s built in navigation to find my location.) I gave him some quick, old-school, directions over the phone and awaited his arrival.

Another friend of mine, already at my home, suggested that we fire up Google Latitude and see where my traveling friend was. So we found him and realized he took a wrong turn. We promptly called him up:

Hello?

You need to turn around.

Wait.. what? how do you know?

Just do it. We’re tracking you.

And with that, we were able to point him in the right direction. And if he was really savvy, he could have found me in Latitude and just asked his phone for directions to me. But I guess he’s not nerdy enough. I feel like this is probably the only use I’ll ever get from Latitude, but it’s potential was proven here and it’s pretty swell.

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Change ≠ Progress

Change does not equal progress, but look how shiny it is! I mentioned in a previous post that I was questioning mobile tech and its ability to create progress in the workplace. The more we deal with this new mobile tech, tablets and smartphones specifically, the more it seems that it’s like taking two steps forward and one step back.

The act of changing technology is definitely not progress by itself. So you need to decide if this new technology that you’ve changed to is an improvement. So if we talk about iPads specifically and the idea of replacing notebook PCs with them, what has improved? I think the answer is:

  • Mobility
  • Less fragmentation
  • Familiarity
  • Less distance between you and your work

Mobility: It’s a total no-brainer that mobility is improved right? You’ve gone from carrying around a carrying case with a (possibly heavy) notebook PC inside to carrying a very lightweight tablet. It’s much more mobile than the previous tech.

Less fragmentation: With PCs (including Macs), you’ve got all these different versions of equipment floating around, including hardware and software. Accounting for all variations and troubleshooting becomes a nightmare. When you’ve switched to an iPad instead of these different iterations of notebooks, you’ve removed mostly all of that trouble. And I guess this really only applies for iPads currently as there’s all kinds of Android tablets out there.

Familiarity: Many users already are familiar with iOS, and if not, this is a good place to start as it’s really built to be user-friendly. Most of this is accomplished by limiting the user, but let’s face it, most users need those limits or they’ll be overwhelmed. This familiarity means that they should be able to just pick up this tech or new, similar tech and use it right away, already having the knowledge and experience of using this type of interface.

Less distance between you and your work: There’s probably a better word to describe this, but what I’m referring to is that interaction between what is on screen and user’s own body. On a computer, I have to click keys or a mouse or maybe even a tablet with a pen. But none of those are (usually) directly on the screen. Working with touch or a stylus directly on a mobile device simulates interaction that we’ve been doing all of our lives, like a pen on a paper. It can really add to the quality of control and comfort of working on a device.

I think those are the heavy hitters as far as improvements. But that’s only one side of the coin. There are really a lot of features that you are letting go of by switching to some new mobile tech:

  • File management
  • Screen real-estate
  • Software complexity

File Management: ”Pass me that USB drive with the files on it. I want to put that stuff on my iPad.” BZZT! Guess who will be doing that anytime soon? That’s right, nobody. “Ok then, just email it to me, I’ll save it to my… um… I’ll save it in my email.” Unless you are savvy and use something like DropBox or iBooks or some other app to save files, you are stuck looking for that file on the web or in your email or some other place. If you are reading this, it’s probably not a big deal for you, but for someone who is not used to using mobile tech, this may be a problem. Or at least a source of confusion.

Screen real-estate: This is less about resolution and more about physical size. A mouse pointer can be pretty precise, but a finger or stylus can be a little fuzzy as far as where it interacts with the screen. This means you have to keep interface elements larger to retain accessibility. There are clever ways around this, (hiding elements, accordian elements, etc) but it remains a tricky spot for mobile.

Software Complexity: I use Adobe Ideas and love it. But I know that if I really want to dig in to an illustration, I’m better off using desktop software. I’m sure the same holds true for almost any other type of software. Imagine editing a complex spreadsheet on a touch device and then imagine the headache medicine you’ll need afterward.

I’m sure there are things I’ve missed or will soon discover, but those are the major points I think of when talking about mobile tech and the question that has been bugging me lately: is mobile tech progress or is it just change?

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